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Pre-Seed Funding Memo

 

minchyn_slide_deck

Investment-Memorandum

DRAFT: A Visionary's Manifesto (Letter to Interested Parties)

For too long, content providers and advertisers have operated in parallel universes — leaving little room for collaboration. At Minchyn, we aim to be a bridge between these two worlds. As an experienced marketing and advertising professional turned content creator, I’ve felt how hard it can be (on all sides) to navigate the complexities of not only the creator economy but marketplaces, DSP’s, getting messages to consumers effectively, and last but not least driving commercial outcomes.
 
Minchyn is an ai-powered social media platform for automated and always on brand-deals. We’re on a mission to democratize the creator economy, and would love for you to join us in providing millions of micro-influencer content creators with the opportunity to do what the 1% of the creator economy does, earn money from their work. Minchyn’s network effects & social commerce layer will create multiple use cases for the world to connect easier, thus increasing the efficiency of the human network.

 

Minchyn’s decision to build a platform rather than just a product or feature stems from the recognition of the transformative power inherent in empowering content creators within the digital landscape. By crafting a comprehensive social media platform centered on content creators and equipped with AI-driven capabilities, Minchyn not only addresses the existing pain points within the creator economy but also heralds a new era of democratization and opportunity.

As a platform, Minchyn becomes more than just a singular solution; it evolves into an ecosystem that fosters collaboration, creativity, and entrepreneurship among content creators of all backgrounds. Unlike standalone products or features, a platform like Minchyn serves as a hub where creators can not only showcase their talent but also monetize their content effectively. 

 

Through AI-powered automation of brand deals, Minchyn streamlines the process, liberating creators from the administrative burdens often associated with securing partnerships and allowing them to focus on what they do best: creating compelling content. Moreover, Minchyn’s platform model ensures scalability and adaptability, essential elements for sustained growth and relevance in the dynamic digital landscape. By offering advertising opportunities seamlessly integrated into creators’ content, Minchyn not only provides a source of revenue for creators but also enhances the overall user experience by delivering relevant and engaging ads. This holistic approach underscores Minchyn’s commitment to fostering a thriving ecosystem where both creators and audiences can thrive, ultimately positioning it as a catalyst for innovation and progress within the creator economy.

Network effects

 
-With the help of TechTown Detroit and their Customer Discovery cohort program, we interviewed over 200 potential users and small brands/advertisers and successfully concluded that we will reach product market fit. During the interviews we wanted to find out more about them, including their pain points as content creators, small businesses, advertisers, or all of the aforementioned. These key insights helped us hone in on the use cases as well as develop the roadmap based on direct feedback from these potential users and customers.
 
-60% of our MVP code is complete but we need funding and human capital to get over the hump
 
 

While Fanbase and Spill have just entered the creator economy space, more specifically monetization, they are joining Instagram, TikTok, Snapchat, Youtube, and X in a battle for social connections and watch time. However, this new entry validates the market we are going after and with Minchyn focused on providing brand deals and creator value in real-time, our approach differentiates us from the major players.

The risk is establishing network effects alongside the current markets. As the market continues to suffer from the lack of democratization in the creator economy, Minchyn is well positioned to usher in a more effective creator monetization system via automated brand deals, tools, and resources. To do this, we intend to raise $3M in new equity capital. This equity will be used to build our engineering team to support our incoming CTO and our incoming elite software engineers, as well as our market builders (sales), a GTM arm (including sales, marketing, and customer success).

Go to Market Strategy

 

First stage:

 

Second stage:

 

*See Marketing Vision Below

 

  • [x] Build community foundation (FMC)
  • [  ] Waitlist and Waitlist+ campaign
  • [  ] AI implementation
  • [  ] Marketplace (social commerce)
  • [  ] Gamification leaderboard 
  • [  ] MVP
  • [  ] Beta tests with FMC community and invite-only users

 

 

Overview

 

 

 

 

Prototype

 

 

In order to build the Prototype and MVP, we raised $25k (Non-Dilutive) from Family + Friends. Due to prioritizing product market fit and speed to market we decided to design the hi-fidelity  prototype internally but outsource the development using SWE Volunteers, this allowed us to test the hypothesis in order to raise further funding and ultimately attract the shortlisted talent to fill out the team.

 

 

MVP Repo

 

 

 

 

 

Roadmap

Start
Phase I
Build Community
(in-progress)
Create Community
Phase II
Beta/MVP
(invite-only)
Minchyn Soft Launch
Phase III
Strategic Partnerships
Acquire Partners

Find high influence creators/celebrities with a large amount of cultural capital to partner with in order to curate leverageable experiences and content around the partner.

Phase IV
App Live
Minchyn Goes Live
Phase V
Campaign Launch
Exclusive Content Marketing Campaign

3-month marketing campaign per exclusive partner experience, which allows us to leverage the partnership(s) to onboard new users and retain current users through activations, engagement worthy experiences, rewards, etc. 

Phase VI
Exclusive Content
Exclusive Content Live

 

 

Team

 
Full-Time/Part-Time/Previous

Kristen Candler

Founder/Chief Executive Officer

| Content Creator
| 15 year Marketing & Advertising Veteran
| AdTech Inventor
| Executed hundreds of product campaigns:
Microsoft, Amazon, Pepsi, Verizon, State Farm, Zuumba, T-Mobile, Jim Bean, & more.

Ryan Candler

PT/VP - Head of Product

| Product Marketing Manager @ Microsoft
| Microsoft field strategy and go-to-market for startups, unicorns, partners/ISV
| Drove & enabled 1000+ engagements & more than $1B in commitments.
| Led new initiatives to build & land the GTM plans for Microsoft startups.

Mocha Brown

Prev/SWE Volunteer

| Full-stack software engineer with background in art and design
| Languages - JavaScript, Java, HTML, CSS, Python
| Libraries and Frameworks - React, Node.js, Express.js, Vue, Angular, Spring boot, Hapi.js, Jest, Mocha, Chai
| Database - PostgreSQL, Sequelize, Oracle, ORM, MongoDB, Mongoose, ODM
| Deployment - Git, Github, Bitbucket, Heroku, Netlify
| Other - REST APIs, Amazon S3, Agile, Figma, Docker, Tailwind, CI/CD

Nadirah Durr

Prev/SWE Volunteer

| Rutgers Business School BS, Marketing with a concentration in Management Info Systems
| Full-Stack Developer
| Works with agile development methodologies
| Develops new features & infrastructure in support of rapidly emerging requirements

Max Ellsberry

PT/SWE Volunteer

| Full stack hacker @ Microsoft
| Built highly scalable distributed solutions
| Proponent of maintaining high standards for code quality and application design
| Works with agile development methodologies
| Develops new features & infrastructure in support of rapidly emerging requirements

 

 

Next Hires

Dana Love

Co-Founder/Chief Technical Officer

| 33-year technology veteran | 2x INC500, $250m+ raised | $3b+ sold

Gavin Wang

Co-Founder/Chief AI Officer

| 15-year Gen AI & LLM Veteran | Ex PayPal, Ex Apple NLP Architect | Author of 23 AI Books

Chad Priest

Co-Founder/Chief Information Officer

| 25-year technology veteran | 10+ year Executive | 2x Startup founder

David John Smith

Co-Founder/Chief Product Officer

| 18-year technology veteran | Ex Jane, Ex Fashionpile, CTO | 2x Startup founder

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Documents

Minchyn stands as a formidable content management system (CMS) that has transformed the landscape of content creation and management. Boasting a user-friendly interface, it empowers creators and brands to effortlessly connect and maximize value, even without extensive technical expertise. Its versatility extends from a simple profolio (profile + portfolio) to an intricate social media platform and content marketplace, making it a go-to choice for millions seeking an accessible yet robust solution for their online influence. Artificial intelligence will allow us to suggest who you should meet and where based on your preferences. Minchyn's network effects & social commerce layer will create multiple use cases for the world to connect easier, thus increasing the efficiency of the human network.
All Categories

Creation Date

From
To

Update

From
To

 

 

Investor Updates

 

  • May. 3, 2024
  • Apr. 3, 2024
  • Mar. 3, 2023

💬 Asks


  • Leads for a great consumer tech/creator economy investor
    • We're looking for someone with a proven track record in the consumer tech and creator economy VC realm.

 

📈 Key metrics for May


  • In advanced talks with 4 highly experienced SWE's
    •  
  • New Partnerships: N/A
    •  
  • Total downloads: N/A
    •  

 

🌨️ Lows


  • Development process has been delayed due to our SWE volunteers moving on to a more permanent work home
    •  
  • Have not yet been able to hire a CTO
    •  

 

🚀 Highlights


  • We spoke to 20 Content Creators and/or Brands, and learned that they don't have any custom tooling built for their current social use cases
    •  
  • We have __ pilot users committed to using beta
    •  

 

🛣️ In June, we expect to:


  • Close our next: Partnership Agreement
    •  
  • Advanced stages with 5 VC firms for our Pre-Seed round
    •  

Is this update too frequent? Too long? Too short? Any questions or concerns? Please let me know.

Cheers,

Kristen

💬 Asks


  • Leads for a great consumer tech/creator economy investor
    • We're looking for someone with a proven track record in the consumer tech and creator economy VC realm.

 

📈 Key metrics for May


  •  
  • In advanced talks with 4 highly experienced SWE's
    •  
  • New Partnerships: N/A
    •  
  • Total downloads: N/A
    •  

 

🌨️ Lows


  • Development process still delayed due to lack of SWE's
    •  
  • Have not yet been able to hire a CTO
    •  

 

🚀 Highlights


  • We spoke to 5 Content Creators and/or Brands, and learned that they don't have any custom tooling built for their current social use cases
    •  
  • We have __ pilot users committed to using beta
    •  

 

🛣️ In May, we expect to:


  • Close our next: Partnership Agreement
    •  
  • Begin stages with VC firms for our Pre-Seed round
    •  

Is this update too frequent? Too long? Too short? Any questions or concerns? Please let me know.

Cheers,

Kristen

💬 Asks


  • Leads for a great consumer tech/creator economy investor
    • We're looking for someone with a proven track record in the consumer tech and creator economy VC realm.

 

📈 Key metrics for May


  •  
  • In advanced talks with 1 experienced SWE
    •  
  • New Partnerships: N/A
    •  
  • Total downloads: N/A
    •  

 

🌨️ Lows


  • Development process has been delayed due to our SWE volunteers moving on to a more permanent work home
    •  
  • Our CTO commitment from our volunteer SWE Nadirah left to prioritize mental health 
    •  

 

🚀 Highlights


  • We spoke to __ Content Creators and/or Brands, and learned that ____
    •  
  • We have __ pilot users committed to using beta
    •  

 

🛣️ In April, we expect to:


  • Close our next: Partnership Agreement
    •  
  • Begin the recruitment process for Co-founders/SWE's
    •  

Is this update too frequent? Too long? Too short? Any questions or concerns? Please let me know.

Cheers,

Kristen

 

 

Industry Overview

 

 

Data

Cap Table
Financial Model

 

 

Company Goals

 

 

 

Brand & Marketing

 

 

Master Diligence Request List

The following items will be added as we scale operations

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