Minchyn’s decision to build a platform rather than just a product or feature stems from the recognition of the transformative power inherent in empowering content creators within the digital landscape. By crafting a comprehensive social media platform centered on content creators and equipped with AI-driven capabilities, Minchyn not only addresses the existing pain points within the creator economy but also heralds a new era of democratization and opportunity.

As a platform, Minchyn becomes more than just a singular solution; it evolves into an ecosystem that fosters collaboration, creativity, and entrepreneurship among content creators of all backgrounds. Unlike standalone products or features, a platform like Minchyn serves as a hub where creators can not only showcase their talent but also monetize their content effectively. 

Through AI-powered automation of brand deals, Minchyn streamlines the process, liberating creators from the administrative burdens often associated with securing partnerships and allowing them to focus on what they do best: creating compelling content. Moreover, Minchyn’s platform model ensures scalability and adaptability, essential elements for sustained growth and relevance in the dynamic digital landscape. By offering advertising opportunities seamlessly integrated into creators’ content, Minchyn not only provides a source of revenue for creators but also enhances the overall user experience by delivering relevant and engaging ads. This holistic approach underscores Minchyn’s commitment to fostering a thriving ecosystem where both creators and audiences can thrive, ultimately positioning it as a catalyst for innovation and progress within the creator economy.

Network effects

While Fanbase and Spill have just entered the creator economy space, more specifically monetization, they are joining Instagram, TikTok, Snapchat, Youtube, and X in a battle for social connections and watch time. However, this new entry validates the market we are going after and with Minchyn focused on providing brand deals and creator value in real-time, our approach differentiates us from the major players.

The risk is establishing network effects alongside the current markets. As the market continues to suffer from the lack of democratization in the creator economy, Minchyn is well positioned to usher in a more effective creator monetization system via automated brand deals, tools, and resources. To do this, we intend to raise $3M in new equity capital. This equity will be used to build our engineering team to support our incoming CTO and our incoming elite software engineers, as well as our market builders (sales), a GTM arm (including sales, marketing, and customer success).

Go to Market Strategy

First stage:

Second stage:

*See Marketing Vision Below

• [x] Build community foundation (FMC)
• [  ] Waitlist and Waitlist+ campaign
• [  ] AI implementation
• [  ] Marketplace (social commerce)
• [  ] Gamification leaderboard 
• [  ] MVP
• [  ] Beta tests with FMC community and invite-only users